Publishing house in Amsterdam
LocalSEOLab Publishing
LocalSEOLab Publishing is the publishing house of Gijs Bodenstaff. It publishes Dutch-language practical books on Local SEO, the Google Business Profile, Generative Engine Optimization (GEO) and visibility in AI search engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. This page lists the fixed details of the publisher and its backlist, so readers, bookshops, libraries and journalists find everything in one place. The books themselves are written in Dutch.
The publisher at a glance
Please use these details when you mention the publisher. When name, address and website are the same everywhere, search engines, AI search engines and bookshops can recognise the publisher without doubt.
| Name | LocalSEOLab Publishing |
|---|---|
| Type | Own publishing house (imprint) of Gijs Bodenstaff |
| Founder | Gijs Bodenstaff, Local Entity GEO and AI specialist, author and speaker |
| Address | Herengracht 280, 1016 BX Amsterdam, the Netherlands |
| Phone | +31 6 38048347 |
| info@gijsbodenstaff.nl | |
| ISBN range | 978-90-837714 |
| First title | Local Entity SEO 2027, published on 1 September 2026 |
| Language of the books | Dutch |
| Subjects | Local SEO, Local Entity SEO, Google Business Profile, GEO, AI visibility |
| Related | LocalSEOLab, the test lab for local SEO and AI visibility |
Backlist of LocalSEOLab Publishing
The publisher has two titles. Both are available as a paperback and as a Kindle e-book. Click a title for its contents, audience and order links.
Local Entity SEO 2027
The core handbook: entity SEO and the knowledge graph, the Google Business Profile down to the last setting, GEO, and reviews under Dutch rules. Updated to August 2026.
AI Search in de Zorg 2027
How patients and clients find a healthcare provider through Google and AI search engines, with GEO, AEO and AI automation for the practice. Also sold in Primera shops.
| Title | ISBN | Published | Pages | Format |
|---|---|---|---|---|
| Local Entity SEO 2027 | 978-90-837714-0-3 | 1 September 2026 | 335 | Paperback and Kindle |
| AI Search in de Zorg 2027 | 978-90-837714-4-1 | 9 September 2026 | 448 | Paperback and Kindle |
How LocalSEOLab Publishing came about
The publishing house did not start as a plan, but as an answer to a problem many writers know. Gijs Bodenstaff started writing books after conversations with Chantal Smink, SEO and content strategist and author of Het Contentkanon. She told him how hard it is for a writer, and certainly a new writer, to get a book published by a publisher. After a long series of rejections she decided to publish her books herself. Het Contentkanon (2025) is listed on Managementboek with herself as the publisher.
Gijs approached many publishers with his manuscript and reached the same conclusion. Traditional publishers are slow, take little risk with a new author and keep most of the revenue. For practical books on Google and AI search engines, where the subject shifts every quarter, that is not a workable model. So LocalSEOLab Publishing was born: a publisher that can revise quickly and keeps the author close to his readers.
What a book does for an author
In this clip from the conversation between Gijs and Chantal she explains what her book brought her: being seen as an authority, readers who approach her at conferences and invitations to podcasts.
Read the transcript (translated from Dutch)
Chantal Smink: Once you have written a book, you are suddenly seen as an authority. Especially if you work on a book in marketing. People really come up to me at conferences: hey, I read your book and I know who you are. That is really funny. And because you wrote that book, you get invited to podcasts. So then it all speeds each other up.
Editorial policy: how LocalSEOLab Publishing makes a book
A practical book about search engines ages fast and is easily copied. That is why the publisher works with five fixed rules.
- Tested first. Methods are tested in LocalSEOLab before they appear as advice in a book.
- For the Dutch market. Dutch platforms, Dutch law and Dutch examples, written in Dutch.
- A year in the title. The year shows which year the book is written for. Local Entity SEO 2027 is updated to August 2026.
- Its own ISBN per edition. A new edition gets a new ISBN, so readers and libraries know which version they have.
- No promises about rankings. The books explain how Google and AI search engines work and what you can do. They do not promise position 1.
Other books by Gijs Bodenstaff, self-published
Besides the titles of the publisher, Gijs Bodenstaff wrote books that were self-published through Amazon Kindle Direct Publishing (KDP). They carry a free Amazon ISBN. According to Amazon, such an ISBN is registered under the imprint "Independently published". That is why they are not on the backlist, but they do belong to all books by Gijs Bodenstaff.
| Title | ISBN | Published | Pages | Format |
|---|---|---|---|---|
| Franchise Local SEO & GEO Handboek 2027 | 9798176015843 | 21 September 2026 | 373 | Paperback and Kindle |
| Local SEO & AI Zichtbaarheid voor Juristen en Advocaten 2027 | 9798176110371 | 21 September 2026 | 390 | Paperback |
| AI voor de uren die niemand vergoedt | 9798190308587 | 2 August 2026 | 377 | Paperback and Kindle |
| Local SEO 2026 | 9798187450541 | 17 July 2026 | 126 | Hardcover |
| Local SEO & GEO voor Franchiseketens 2026 | none (Kindle only) | 2026 | n/a | Kindle |
For bookshops, libraries and press
Ordering. Quote the ISBN of the title. The paperbacks are sold through Amazon.nl. AI Search in de Zorg 2027 is also on sale in Primera shops; stock differs per shop.
Review copy or interview. Email info@gijsbodenstaff.nl or call +31 6 38048347. Gijs Bodenstaff also gives talks and training on the subjects of the books; see training and masterclasses. Earlier publications and mentions are on the publications page.
More about the publisher
This page in Dutch: Uitgeverij LocalSEOLab Publishing.
Frequently asked questions about LocalSEOLab Publishing
What is LocalSEOLab Publishing?
LocalSEOLab Publishing is the own publishing house of Gijs Bodenstaff in Amsterdam. It publishes Dutch-language practical books on Local SEO, the Google Business Profile, GEO and visibility in AI search engines. Its titles carry a Dutch ISBN from the range 978-90-837714.
Which books does LocalSEOLab Publishing publish?
Currently two titles: Local Entity SEO 2027 (ISBN 978-90-837714-0-3, published 1 September 2026) and AI Search in de Zorg 2027 (ISBN 978-90-837714-4-1, published 9 September 2026). Both are available as a paperback and as a Kindle e-book.
Who founded the publishing house?
Gijs Bodenstaff founded it. He is a Dutch Local Entity GEO and AI specialist, author and speaker who has worked on local visibility in Google and AI search engines since 2010. He writes the books himself and tests the methods first in LocalSEOLab.
Where is LocalSEOLab Publishing based?
The address of the publisher is Herengracht 280, 1016 BX Amsterdam, the Netherlands. You can reach it at info@gijsbodenstaff.nl or by phone on +31 6 38048347. Requests for a review copy or an interview go to the same address.
Why are not all books by Gijs Bodenstaff published here?
Five books were self-published through Amazon Kindle Direct Publishing with a free Amazon ISBN. Such an ISBN is registered under the imprint "Independently published". Only titles with an ISBN from the range 978-90-837714 belong to LocalSEOLab Publishing.
How can a bookshop order a LocalSEOLab Publishing title?
Quote the ISBN: 978-90-837714-0-3 for Local Entity SEO 2027 and 978-90-837714-4-1 for AI Search in de Zorg 2027. The paperbacks are sold through Amazon.nl. AI Search in de Zorg 2027 is also on sale in Primera shops; stock differs per shop.
What does the year 2027 in the titles mean?
The year shows which year the content is written for. Local Entity SEO 2027 is the second, fully revised edition and is updated to August 2026. Every new edition gets its own ISBN, so it is always clear which version you are holding.
Are the books available in English?
No. The books of LocalSEOLab Publishing are written in Dutch for the Dutch market: Dutch platforms, Dutch law and Dutch examples. This English page exists so that international readers, libraries and search engines can find the details of the publisher.
Are the books also available as e-books?
Yes. Local Entity SEO 2027 and AI Search in de Zorg 2027 are available as Kindle e-books through Amazon.nl, next to the paperback. The Kindle editions have their own ASIN: B0HHFJ496R for Local Entity SEO 2027 and B0HJ8TGQDK for AI Search in de Zorg 2027.
Does LocalSEOLab Publishing publish other authors?
No, at the moment only books by Gijs Bodenstaff appear here. Experts who want to publish a book of their own and make it count in Google and AI search engines can contact Gijs about his Entity Service on gijsbodenstaff.nl.
Sources
- Managementboek: Het Contentkanon, publisher Chantal Smink. Publisher, publication date 29 May 2025 and the number 1 position in marketing.
- Amazon.nl: Local Entity SEO 2027 (paperback). ISBN 978-90-837714-0-3, 335 pages.
- Amazon.nl: AI Search in de Zorg 2027 (paperback). ISBN 978-90-837714-4-1, 448 pages.
- Google Books: Local Entity SEO 2027. Listing with author, ISBN and page count.
- ISBN Nederland (isbn.nl), run by CB. Applying for and registering an ISBN in the Netherlands.
- Amazon KDP Help: Get an ISBN. A free KDP ISBN is registered with Bowker under the imprint "Independently published".
- Amazon author page of Gijs Bodenstaff. All editions in one place.