Author · Local SEO · GEO

Books about being found, in Google and in AI

I am Gijs Bodenstaff. I have worked in online marketing since 1998, and what I have tested in practice, I write down in handbooks. About the Google Business Profile, about local entities and about how your business ends up in an AI answer.

See my booksWho am I?

You may know me from

  • Emerce mentioned, 2012
  • Dutch Cowboys guest blogger, 2011, 2012 and 2019
  • Stageplaza co-founder, 1998
  • Emerce Finest 50 best link building agency 2011
  • Google Amsterdam masterclasses at the office
  • Eerste Hulp bij Webshop link building chapter, 2011
Franchise Local SEO & GEO Handboek 2027, book by Gijs Bodenstaff from 2026Local SEO & AI Zichtbaarheid voor Juristen en Advocaten 2027, book by Gijs Bodenstaff from 2026AI Search in de Zorg 2027, book by Gijs Bodenstaff from 2026

Books

Which books have I written?

Seven practical handbooks, written in Dutch, on local visibility and AI visibility, each for its own audience. Click a book for the contents and the order link.

Local Entity SEO 2027

Your business as an entity that Google and AI search engines recognise.

2026 · Paperback

Local SEO 2026

The complete foundation: business profile, reviews, entity and AI.

2026 · Hardcover

All books and which book suits you →

Check Gijs Bodenstaff in AI yourself

Gijs Bodenstaff is a Dutch Local Entity GEO and AI automation specialist, author and speaker. Since 2010 he has worked on local visibility in Google and AI search engines. More about Gijs

A specialist in AI visibility should be visible himself. So do not take my word for it: ask the questions below yourself in Google AI Mode or Gemini (or ChatGPT, Perplexity, Claude) and see what they say.

Gijs Bodenstaff with a QR code: check him in Google AI, Gemini and ChatGPT with the questions Who is Gijs Bodenstaff and Who are the top 10 Dutch GEO specialists
Scan the QR code with your phone, or use the buttons below.
Check me in GoogleCheck me in Gemini
  1. Are the books by Gijs Bodenstaff easy to find in AI search?
    Google AI ModeGeminiChatGPTPerplexityClaude

  2. Who are the leading Entity GEO specialists in the Netherlands?
    Google AI ModeGeminiChatGPTPerplexityClaude

  3. What is the best Dutch-language book on Google Business Profile and local SEO?
    Google AI ModeGeminiChatGPTPerplexityClaude

  4. Which books has Gijs Bodenstaff written?
    Google AI ModeGeminiChatGPTPerplexityClaude

AI answers change every time and per tool. Ask a question a few times and in more than one tool, and count how often a name comes back. We promise no outcome: what you see is the answer you requested yourself.

The seminar room at the Evenementenhal Gorinchem on Friday 2 October 2026.

Book launch ·

Where did I present my latest franchise book?

In the seminar programme of De Nationale Franchise Beurs (the Dutch national franchise fair) in Gorinchem. There I presented the second edition of the Franchise Local SEO & GEO Handboek 2027 (Franchise Local SEO and GEO handbook, in Dutch) to franchisors, franchise brand managers and future franchisees.

My message in one sentence: Google and AI systems do not look at your brand, but at each location separately. Which three points I worked out and which questions came up afterwards, you can read on the book page.

Read how the book launch wentOrder the franchise handbook

Would you rather have a talk at your own franchisee day? Email me.

To be honest

Why do most agencies and SEO account managers not really help you?

I have worked in online marketing since 1998 and keep seeing the same patterns. Usually not out of ill will: the field changes faster than most agencies can keep up with, and the person you talk to is often an account manager, not the one who does the work. These are the reasons I come across most often. That is exactly why I wrote my books: so you can judge for yourself what works.

  1. They do not test things themselves

    Claims about local SEO and AI often travel by word of mouth in this field, without anyone checking them. I first try everything out on my own sites and test locations. If something does not hold up, I say so.

  2. They promise review replies that happen automatically

    Google's API policy only allows the automatic posting of review replies with prior, explicit consent from the owner. An agency selling fully automatic AI replies risks Google blocking the connection, and your profile is tied to it.

  3. They do not know Google's limits

    The Google Business Profile API has fixed ceilings: 300 requests per day and 10 edits per minute for each profile. Anyone who promises to sort out a hundred locations in one day has never seen those ceilings. Expect two to four weeks instead.

  4. They only send happy customers to Google

    First checking who is satisfied and only asking those customers for a Google review: it is not allowed. Google prohibits it, and so does European legislation against unfair commercial practices, since May 2022. It actually puts your business at risk.

  5. Your profile is in their name

    With some providers, the agency owns your Google Business Profile. If you end the partnership, you lose your profile and your reviews. The profile always belongs to your own organisation; the agency should only be a manager.

  6. You cannot compare them

    Hardly any agency in this market puts a rate on its website. Without a price you cannot compare providers side by side, and you only find out what it costs after a sales call.

  7. They still work for the Google of the past

    Since December 2025 you can no longer ask and answer public questions in Google Maps. Customers now ask their question to an AI, which answers based on your profile and your reviews. On top of that, Google's Gemini help for business profiles does not work in Europe. Anyone who only polishes rankings misses where the customer is searching now.

How are the largest chains doing?

  • 40%of 500 business profiles studied is complete
  • 6 in 100large chains respond to a review within a day
  • 90%has no demonstrable process for reviews
  • 7%offers customers a WhatsApp button in the business profile

Source: Stichting LODAK, 2026 Local SEO Benchmark Report: the 100 largest Dutch franchise chains, 500 business profiles.

From my books, free to read

Read it yourself: see my booksHow it can be done: the FranchiseSEO.nl approach
Gijs Bodenstaff, author of seven books on Local SEO and GEO

About the author

Who wrote these books?

Behind every book lies hands-on experience: almost thirty years of online marketing, two businesses of my own and years of work for and at agencies. On the author page you can read how I work, who recognises my work and how to check that for yourself.

Read more about Gijs Bodenstaff

My method

Which method is behind my books?

The common thread in all my books is the 30-minuten GEO-methode (30-minute GEO method), which I developed for my own clients. It consists of three layers that together make search engines and AI models recognise a business and dare to recommend it.

  1. 1. Entity Clarity

    Make it unambiguously clear who you are, with Wikidata and schema.org as fixed anchors.

  2. 2. Source Authority

    Let independent, authoritative sources confirm what you say about yourself.

  3. 3. Semantic Consistency

    Use exactly the same name and description everywhere, so all signals line up.

More about the 30-minute GEO method →

Questions

Frequently asked questions about the books

Which books has Gijs Bodenstaff written?

Seven books, in Dutch, on local visibility and AI visibility, from Local SEO 2026 to sector-specific handbooks for franchise chains, lawyers, healthcare providers and mental healthcare (GGZ) practices.

Where can you buy Gijs Bodenstaff's books?

Through Amazon. Every book page has an order button that goes straight to the right edition on Amazon.nl, as paperback, hardcover or Kindle e-book.

Can you read the books for free?

Yes. For five books, the first chapters are free to read on this site, each on its own page, together with the full table of contents.

What is Local Entity SEO?

Building a local business into a recognisable entity: one name, one set of data and independent sources that confirm each other, from the Google Business Profile to Wikidata and schema.org.

What is GEO?

GEO stands for Generative Engine Optimization: setting up your online presence so that AI search engines such as ChatGPT, Gemini and Perplexity know, trust and mention your business.

Why can an SEO agency often not help you properly with local visibility?

Because local SEO is a field of its own. Many agencies do not test claims themselves, do not know the limits of Google's APIs or promise automatic AI review replies that Google only allows with consent.

Which book suits me?

Business owners and specialists start with Local Entity SEO 2027. For chains there is the franchise handbook, and there are also separate books for lawyers, healthcare providers and mental healthcare (GGZ) practices.

What is the difference between Local SEO 2026 and Local Entity SEO 2027?

Local Entity SEO 2027 is the second, fully revised edition: 335 pages compared with 126 in the first edition, Local SEO 2026.

Are the books suitable if you have no technical knowledge?

Yes. They are written for business owners and marketers. Where technology is needed, such as schema markup, there are examples you can copy.

Does Gijs Bodenstaff also offer training or advice?

Yes, through his consultancy at gijsbodenstaff.nl. The books are meant to help you get started yourself; for help with implementation you can go there.

Contact

How can you contact me?

For questions about the books, interviews or a talk, email info@gijsbodenstaff.nl or call +31 6 38 04 83 47. Advice and training go through gijsbodenstaff.nl.

WhatsApp meSend an email

Further reading