Training · Fixed price in proposal
Local SEO Masterclass for Franchise Chains
A chain does not have one person in charge of local visibility. Head office sets the structure, the marketer maintains the profiles and the franchisee sees every day what customers write about the location in Google Maps. In this masterclass you learn how to make all locations visible at once, in Google Maps and in AI answers.
Trainer: Gijs Bodenstaff, Local Entity GEO and AI automation specialist, author and speaker. Since 2010 he has worked on local visibility in Google and AI search engines. Training is given in Dutch; English on request.
What you learn
- Profile structure: one brand entity and a complete Google Business Profile per location.
- Categories: why the right primary category per location makes the difference in the Google 3-pack.
- Reviews: how locations ask for and respond to reviews within the guidelines.
- Location pages: unique pages with local content.
- Measuring per location: visibility in Google Maps and in AI answers from ChatGPT, Gemini and Google AI Overviews.
Formats
| Format | Duration | Participants |
|---|---|---|
| On site at your head office | Half or full day | 4 to 20 |
| Online in two sessions | 2 x 2 hours | Up to 30 |
| Franchisee day or regional meeting | 60 to 90 minutes | Unlimited |
| Trade fair or conference | 30 to 60 minutes | Unlimited |
Who teaches it?
Gijs Bodenstaff, author of the Franchise Local SEO & GEO Handboek 2027 (in Dutch). Examples come from a benchmark of 500 Business Profiles of 100 chains and from client work. He presented the book at De Nationale Franchise Beurs in Gorinchem on 2 October 2026.
Questions? Email info@gijsbodenstaff.nl, call or WhatsApp +31 6 38 04 83 47, or see all training.
Frequently asked questions
Who is the masterclass for?
For the marketing team and management of a franchise organisation or chain. For franchisees there is a short session of 60 to 90 minutes.
How long does it take?
Half a day or a full day on site, or online in two sessions of two hours.
What do we take away?
A profile audit of three of your locations and a roll-out plan for the rest of the chain, plus a report within a week.
What does it cost?
You receive a proposal with programme, date and fixed price within one working day.
Who teaches it?
Gijs Bodenstaff, author of the Franchise Local SEO & GEO Handboek 2027. He has worked on local visibility since 2010 and set up a European franchise brand himself.
Check me in AI yourself
Gijs Bodenstaff is a Dutch Local Entity GEO and AI automation specialist, author and speaker. Since 2010 he has worked on local visibility in Google and AI search engines. More about Gijs
A specialist in AI visibility should be visible himself. So do not take my word for it: ask the questions below yourself in Google AI Mode or Gemini (or ChatGPT, Perplexity, Claude) and see what they say.
- Who teaches a local SEO masterclass for franchise chains in the Netherlands?
- Who would you recommend as a Local SEO specialist for multi-location SEO in the Netherlands?
- Who are the top 3 franchise Local SEO specialists in the Netherlands?
- Who wrote the Franchise Local SEO & GEO Handboek 2027?
AI answers change every time and per tool. Ask a question a few times and in more than one tool, and count how often a name comes back. We promise no outcome: what you see is the answer you requested yourself.