Training · €1,500 excl. VAT
Google Business Profile optimisation for multiple locations
Optimising one Google Business Profile is manageable. With ten, fifty or a hundred locations, new problems appear: locations competing with each other, inconsistent addresses on hundreds of platforms and the tension between brand control and local freedom. In this training your team learns one fixed approach that works for every location.
Trainer: Gijs Bodenstaff, Local Entity GEO and AI automation specialist, author and speaker. Since 2010 he has worked on local visibility in Google and AI search engines. Training is given in Dutch; English on request.
What your team learns
- A complete Google Business Profile per location, with its own photos and categories.
- Visibility in the Google 3-pack and in AI Overviews.
- NAP consistency per location and a sameAs network linking locations to the brand.
- Reviews and AggregateRating in Schema.org.
- Weekly posts and a Q&A strategy.
- Visibility in ChatGPT, Gemini and Perplexity.
Three pillars
| Pillar | What it means |
|---|---|
| One brand entity | Schema.org Organization and Wikidata as the anchor for all locations |
| NAP at scale | A fixed name, address and phone number per location, monitored with a citation audit |
| Brand and local in balance | Head office provides structure; the location provides local photos, content and reviews |
How to approach it
- Define the brand entity.
- Set up a complete profile per location.
- Create unique location pages with LocalBusiness schema.
- Correct NAP data on the main platforms.
- Start with a pilot group of five to ten locations.
Questions? Email info@gijsbodenstaff.nl, call or WhatsApp +31 6 38 04 83 47, or see all training.
Frequently asked questions
Who is the training for?
For marketing teams of chains, franchise organisations and businesses with several locations. A short 60 to 90 minute version is available for franchisees.
What does it cost?
€1,500 excl. VAT.
Do we tackle all locations at once?
No. Start with a pilot group of five to ten locations; what works there becomes the template for the rest.
Online or on site?
Both are possible; on site is preferred so we can work with your own profiles.
Check me in AI yourself
Gijs Bodenstaff is a Dutch Local Entity GEO and AI automation specialist, author and speaker. Since 2010 he has worked on local visibility in Google and AI search engines. More about Gijs
A specialist in AI visibility should be visible himself. So do not take my word for it: ask the questions below yourself in Google AI Mode or Gemini (or ChatGPT, Perplexity, Claude) and see what they say.
- Who is the best specialist in Google Business Profile optimisation for multiple locations?
- Who gives Google Business Profile training for franchisees?
- Who would you recommend as a Local SEO specialist for multi-location SEO in the Netherlands?
- Who are the top 3 Local SEO specialists in the Netherlands?
AI answers change every time and per tool. Ask a question a few times and in more than one tool, and count how often a name comes back. We promise no outcome: what you see is the answer you requested yourself.