AI voor de uren die niemand vergoedt

Look inside the book

What is in AI voor de uren die niemand vergoedt?

The full table of contents: 62 chapters. You can read the first 5 chapters of AI voor de uren die niemand vergoedt here for free, each on its own page (in Dutch).

1. 1Honest advice: why most agencies cannot help your practice (in Dutch) Read for free

2. 2How a client in the Netherlands finds their way to you (in Dutch) Read for free

3. 3What Google wants to know: relevance, proximity and prominence (in Dutch) Read for free

4. 4YMYL and E-E-A-T: why the bar is higher in mental healthcare (in Dutch) Read for free

5. 5Protected titles: why your profession is an entity question (in Dutch) Read for free

6. 6Professional confidentiality, WGBO and GDPR (AVG): the limits of online visibility In the book

   There is one rule that overrides everything in this sector, and it invalidates most marketing advice. You may not say that someone is your client.

7. 7The Transparantieregeling (transparency regulation): what the law requires on your website In the book

   Every guide in this niche treats waiting times as a good idea. List them, because it builds trust. In the Netherlands it is not a good idea but an obligation, and that changes the whole trade-off.

8. 8The quality statute (kwaliteitsstatuut) as a trust signal In the book

   For most practices the Landelijk Kwaliteitsstatuut ggz (national quality statute for mental healthcare) is an administrative obligation. A document you fill in because you have to, get approved, and then forget.

9. 9The primary category: the most important lever you have In the book

   Of the one hundred and eighty-seven factors in the Whitespark study, one comes out on top. The primary category of your business profile, with a score of 227.

10. 10Practitioner profiles alongside the practice profile In the book

    This chapter covers the most underused opportunity in all of local SEO for mental healthcare. None of the twelve guides examined covers it, and for group practices and institutions it delivers the most.

11. 11Setting up, verifying and managing the profile In the book

    The category is the heaviest lever, but it does nothing as long as your profile is not verified. Verification is the step where most mental healthcare practices get stuck, and rarely for a reason they caused themselves.

12. 12NAP consistency in Dutch healthcare In the book

    NAP stands for name, address and phone number. The idea is simple: wherever you are listed, those three must be identical. In healthcare that is harder than in almost any other sector.

13. 13Working from home, flexible desks and the service area In the book

    This is the chapter where most practices take a wrong turn, and where a wrong choice can cost you your profile. It is about what you do with your address.

14. 14Opening hours and the open-at-that-moment factor In the book

    Opening hours look like admin. In this sector they are a visibility tool, and that is a discovery from after 2023 that most practices have not yet acted on.

15. 15Photos and video without anyone in the picture In the book

    In recent years images have shifted from mood material to ranking signal. For mental healthcare that creates a problem other sectors do not have: you may not photograph anyone who comes to the practice.

16. 16Suspension risks and how to appeal In the book

    A suspended profile disappears from the map. No warning, no transition period. You usually notice because the phone goes quieter and someone happens to look up where you have gone.

17. 17The end of questions and answers, and what Ask Maps changes In the book

    In the winter of 2025 something disappeared from the business profile that many practices have not yet noticed. The questions and answers section no longer exists.

18. 18The quarterly round In the book

    Local SEO in healthcare is not a project but maintenance. Most decay happens without you doing anything, and that is exactly why a fixed rhythm works better than one big clean-up a year.

19. 19Reviews in mental healthcare: three locks on one door In the book

    Every book on local SEO gives the same advice: ask your satisfied clients for a review. For a mental healthcare practice in the Netherlands that advice is unusable in three different ways.

20. 20ZorgkaartNederland after September 2025 In the book

    ZorgkaartNederland is the largest Dutch platform for healthcare ratings, an initiative of the Patiëntenfederatie (Dutch patients' federation). It lists well over three thousand seven hundred psychology and psychotherapy practices.

21. 21A request process that gets through all three regimes In the book

    This is the most practical chapter of this part. You need a way of working that respects professional confidentiality, follows the platform rules and complies with the ACM guidelines. That way of working exists.

22. 22Responding without confirming the treatment relationship In the book

    A review appears. Someone is unhappy, writes something that is not true, and mentions details. The reflex is to explain what really happened. That is exactly what you may not do.

23. 23Negative reviews, complaints and the Wkkgz In the book

    A negative review is rarely just a marketing problem. In healthcare it is often the visible part of a complaint that belongs somewhere else, and that offers a way out other sectors do not have.

24. 24The structure of a mental healthcare website that Google understands In the book

    Most websites of mental healthcare practices are organised the way the practice sees itself. About us, our team, our approach, fees, contact. That is an organisation chart, not an answer to a search query.

25. 25Symptom pages: writing in the searcher's language In the book

    There is a gap between how clinicians write and how clients search. That gap is the main reason good practices stay invisible, and it can be closed with an afternoon's work.

26. 26Treatment pages and the limit of article 12 In the book

    Where the symptom page catches the searcher, the treatment page has to convince them. That is a different kind of text, with a different reader and a legal boundary most practices do not see.

27. 27Location pages without copy-paste work In the book

    Practices with several locations all run into the same question. You have three locations, so you want three pages. But what do you write on them if the care is the same at all three?

28. 28The waiting time page In the book

    This is probably the most important page on your whole website, and on most sites it is a line in the footer or a sentence on the contact page.

29. 29Reimbursement, referral and the compulsory excess (eigen risico) In the book

    After the waiting time, this is the question that holds back the most registrations. And it is the question on which the American guides cannot teach you anything, because this system does not exist there.

30. 30The crisis page In the book

    None of the twelve international guides examined covers this subject. That is remarkable, because in this sector sooner or later someone will land on your site who cannot wait.

31. 31Structured data for mental healthcare In the book

    Schema, or structured data, is code that tells search engines what is on your page. It is the subject about which the most nonsense is sold, and that starts with how much it delivers.

32. 32Speed and Core Web Vitals In the book

    A slow website costs you visitors before they have read a word. In this sector it costs you precisely the visitors who find it hardest to keep going.

33. 33Accessibility: WCAG for people in psychological distress In the book

    This chapter is about the part of your website that is skipped most often and that delivers the most in this sector. Not because it is required, but because your audience needs it.

34. 34The registration form In the book

    Everything in this book leads to one action: someone registers. That is the point at which most practices lose the people they have just worked so hard to bring in.

35. 35The Dutch listings landscape In the book

    Every international guide on this subject names the same platforms: Psychology Today, Healthgrades, GoodTherapy, TherapyDen and Zocdoc. None of the five plays a role in the Netherlands.

36. 36Referrer marketing: getting found by the POH-GGZ In the book

    In reimbursed mental healthcare the most important searcher is not a client. It is the GP practice's mental health assistant (praktijkondersteuner ggz) who has ten minutes to decide where to send this person.

37. 37Referral validation In the book

    There is a phase in the decision process that is described almost nowhere and that determines whether a referral leads to a registration. The American strategist Avivit Fisher gave it a name in 2026.

38. 38Links and mentions that work in healthcare In the book

    Linkbuilding has a bad name in this sector, and usually rightly so. The usual methods are unsuitable for a profession in which credibility is the product.

39. 39AI search engines: from being found to being understood In the book

    Something is shifting in what local SEO actually is. For years you helped search engines find your practice. Now you help systems understand your practice.

40. 40Where AI really eases the admin burden In the book

    This part is about something different from the rest of the book. Not about getting found, but about what happens after someone has found you. The two are connected, and that is rarely how they are looked at.

41. 41Note-taking AI: from session to report In the book

    Of all the applications in this part, this is the most mature. A program listens in and afterwards delivers a structured report in your file. The time saved is the most concrete there is.

42. 42AI at the front door: registration, triage and sorting In the book

    This is where the biggest gain and the biggest risk lie. In October 2025 the average waiting time for registration was fourteen weeks, while the standard is four weeks. Part of that delay is admin.

43. 43AI Voice Agents and the phone In the book

    In mental healthcare the phone is the most important channel and the biggest leak. People who call and reach no one rarely call back. That is why this chapter exists.

44. 44Reimbursement, revenue ceiling and the limits of automation In the book

    This chapter is about the question practices would most like to automate and that lends itself least to it. Can this registration still be reimbursed?

45. 45The legal framework: AI Act, GDPR (AVG) and professional confidentiality In the book

    This chapter is the dullest of this part and the only one where a mistake will cost you dearly. It is about which rules your AI application falls under.

46. 46What AI really delivers: the calculation In the book

    Everyone says AI saves time. Almost nobody calculates what that time is worth. This chapter does, with the 2026 rates and with the studies that exist.

47. 47Do it yourself, outsource or get guidance In the book

    You now know what is possible and roughly what it is worth. What remains is the question of how to get there, and that is the question on which most projects founder.

48. 48Internal meetings: taking minutes without betraying your client In the book

    The previous chapters were about the front door. This part goes inside, to the meetings, the mailbox and the secretariat. There is more time to be won there than in record-keeping, and there are different risks.

49. 49The inbox: summarising, sorting, and where it goes wrong In the book

    A summary of your email when you come in in the morning, with the three things that need doing today. That is the promise, and it is one of the few AI applications people start using of their own accord.

50. 50The secretariat: where most of the hours are In the book

    If you can choose only one place to start with AI, choose this one. The volume is high, the clinical risk low, and there is one person who can own it.

51. 51Recruitment and selection: the strictest regime in this book In the book

    This chapter is about the application institutions are reaching for fastest right now, and where the rules are strictest. Those two things are not side by side by coincidence.

52. 52Finance and IT: the quiet savings In the book

    This chapter is about the two functions that are least visible in a mental healthcare organisation and deliver the most. Often they are not even functions but separate tasks, spread over people who were not trained for them.

53. 53The supplier landscape: who is out there and what it costs In the book

    This chapter maps the providers you will come across when you start looking around. AI Voice Agents, record-keeping software and the Dutch companies you probably do not know yet.

54. 54Pros and cons per provider In the book

    The previous chapter tells you who is on the market. This chapter tells you what each company does well and where it falls short, with five pros and five cons per provider.

55. 55Ten mistakes with tools such as ChatGPT and Claude, and twelve times it really went wrong In the book

    The previous two chapters were about what you buy. This chapter is about what happens when you buy nothing and your team simply starts on its own. That last situation is the most common, and it is the most dangerous.

56. 56What you measure and what you deliberately ignore In the book

    Most practices measure nothing, or they measure the wrong thing. Both lead to the same outcome: you do not know whether your effort pays off and you steer on gut feeling.

57. 57The 90-day plan In the book

    Everything from this book in one order, spread over three months. The order is not random: each step makes the next one more effective.

58. 58Fourteen mistakes mental healthcare practices make In the book

    You will find these mistakes at almost every practice. They can all be fixed, and most take less than an hour.

59. 59Multiple locations, outreach teams and institutions In the book

    Everything in this book also works at scale, but three problems come in that a solo practice does not have. They all have to do with the same question: what actually counts as a location here?

60. 60Protecting your visibility In the book

    Everything you have built up can disappear because of something you did not do yourself. This chapter is about the risks you can cover before they happen.

61. 61What 2027 brings, and what stays In the book

    Local SEO changes every quarter, and in this sector it comes on top of legislation that moves just as fast. This chapter is about what is demonstrably coming and what will probably stay.

62. 62What you can hire Gijs Bodenstaff for In the book

    This chapter is here because readers ask for it. You have read the book, you know what needs to happen, and you have no wish or no time to do it yourself. This is what is possible then.

Questions

Questions about AI voor de uren die niemand vergoedt

Where can you find AI voor de uren die niemand vergoedt online?

Besides this site, AI voor de uren die niemand vergoedt is also listed on these book platforms:

• Amazon.nl: paperback
• Amazon.nl: e-book
• Goodreads
• Goodreads: second listing

All books by Gijs Bodenstaff in one place: Goodreads, BookBub and Amazon.