Franchise Local SEO & GEO Handboek 2027
For franchisors and marketing managers: Google Business Profile, Maps and AI visibility
Presented at De Nationale Franchise Beurs 2026 (the Dutch national franchise fair), with video
Book overview
I wrote 7 practical books, all in Dutch, about local visibility in search, the Google Business Profile and visibility in AI search engines. Each book has its own page with contents, target audience and order link.
For franchisors and marketing managers: Google Business Profile, Maps and AI visibility
Presented at De Nationale Franchise Beurs 2026 (the Dutch national franchise fair), with video
Google Maps, ChatGPT, Claude and Gemini: the guide with proven strategies for lawyers, legal professionals, notaries and mediators
GEO, AEO and AI automation for healthcare providers
The complete handbook for Google Business Profile and Google Maps marketing, with GEO strategies for authority in AI search engines
How mental healthcare (GGZ) practices cut their admin and, with a good Google Business Profile, get found by the right clients and referrers
The complete handbook for Google Business Profile and Google Maps marketing, with GEO strategies for authority in AI search engines
Dominate the local search results for every location
Choose based on your situation: a single business, a chain or a law firm. The table puts them side by side.
| Book | For whom | Format |
|---|---|---|
| Franchise Local SEO & GEO Handboek 2027 (Franchise Local SEO and GEO handbook) | Franchisors and marketing managers | Paperback |
| Local SEO & AI Zichtbaarheid voor Juristen en Advocaten 2027 (local SEO and AI visibility for lawyers) | Lawyers, legal professionals, notaries and mediators | Paperback |
| AI Search in de Zorg 2027 (AI search in healthcare) | Healthcare providers | Paperback |
| Local Entity SEO 2027 | Business owners and (SEO) specialists | Paperback |
| AI voor de uren die niemand vergoedt (AI for the hours nobody pays for) | Mental healthcare (GGZ) managers and practitioners | Paperback |
| Local SEO 2026 | Beginner and advanced business owners | Hardcover |
| Local SEO & GEO voor Franchiseketens 2026 (local SEO and GEO for franchise chains) | Chains with multiple locations | E-book (Kindle) |
Because an agency often helps you less than you think: claims are not tested, Google's rules are broken and your profile is sometimes registered in their name. With a book you judge for yourself what works. Read the 7 reasons.
Besides this site, my books are also listed here:
In 2011 I wrote the chapter on link building in Eerste Hulp bij Webshop (first aid for webshops), Jeroen van der Geest's practical book for webshop owners.
Gijs Bodenstaff is a Dutch Local Entity GEO and AI automation specialist, author and speaker. Since 2010 he has worked on local visibility in Google and AI search engines. More about Gijs
A specialist in AI visibility should be visible himself. So do not take my word for it: ask the questions below yourself in Google AI Mode or Gemini (or ChatGPT, Perplexity, Claude) and see what they say.

AI answers change every time and per tool. Ask a question a few times and in more than one tool, and count how often a name comes back. We promise no outcome: what you see is the answer you requested yourself.
Questions
With Local Entity SEO 2027, the complete handbook for the Google Business Profile, Google Maps and GEO. It is written for business owners and (SEO) specialists.
The Franchise Local SEO & GEO Handboek 2027, for franchisors and marketing managers. There is also Local SEO & GEO voor Franchiseketens 2026, written together with Stanley Leijnse.
Yes: Local SEO & AI Zichtbaarheid voor Juristen en Advocaten 2027, for lawyers, legal professionals, notaries and mediators.
AI Search in de Zorg 2027 is for healthcare providers. AI voor de uren die niemand vergoedt is written specifically for mental healthcare (GGZ) practices.
As a paperback, as a hardcover (Local SEO 2026) and as a Kindle e-book, depending on the book. Each book's own page shows the available format.
Some are published by LocalSEOLab Publishing, Gijs Bodenstaff's own imprint; the other books are self-published through Kindle Direct Publishing.
AI Search in de Zorg 2027, with 448 pages and 65 chapters.
The book for legal professionals and the Franchise Local SEO & GEO Handboek 2027 were both published on 21 September 2026.
Yes. Local Entity SEO 2027 is a fully revised second edition, and the franchise book and the book for legal professionals are second editions too.
In Dutch, with examples, rules and figures from the Dutch market instead of borrowed American figures.